NJ.com has a new wrinkle to its usual sand and beach blogging fare. This year they are running a Jersey Shore Confessional. The new blog is made up of posts from shore goers wanting to relieve themselves of some guilt. There are no entries as of now but we suppose the hope is to get some of those titillating shore dramas onto the site. Yeah, we suppose NJ is also hoping to get some readers, too. Especially, in the18-34 demographic, but we digress.
There’s nothing revolutionary here. Sites where people can confess their sins, real, fake or imagined, have been around for awhile. However, JC can’t recall a major media site, no less one sponsored by an old-school newspaper like the Star Ledger, getting into this game.
No doubt, just like the shore, there will be some tall-fish tales going on but it could turn into the killer user interaction feature that NJ.com has been looking for. At least this will be more interesting than the Munchmobile.
Something tells me we’ll be hearing a lot about this blog as the summer goes on.